NEW PINKBERRY OPENING SOON IN THE WEST VILLAGE NYC!!!

You're already over the Pinkberry, you say? Can't even figure out what type of substance it's purveying, you say? Nice try. If you live anywhere near 177 Bleecker Street (at MacDougal), perk up your ears for a conversation yesterday between construction workers at the scene and blogger Just Another White Guy: "'No, we don't own the fence,' the landlord's receptionist said. 'That store is under contract to Pinkberry.'" Boom.

A call to the 'berry confirmed the opening, the chain's fourth in Manhattan, though there's no word yet on the official opening date.