MARIAH UNVIELS NEW SCENT "M" BY MARIAH CAREY

Mariah Carey hopes to hit more than high notes in the fall scent parade with M by Mariah Carey, her new women's fragrance. Carey unveiled her scent to beauty editors at a cocktail party in SoHo last night, which she hosted with Elizabeth Arden, her fragrance licensee. And if Carey's musical prowess extends to her fragrance, Arden will have a hit on its hands: She is the best-selling female musical artist of all time, with 17 number-one singles - not to mention a five-octave range - to her credit. Carey also has won five Grammy Awards, nine American Music Awards and Billboard's "Artist of the Decade" award for her singing and songwriting talents. She is recording a new album.

The M by Mariah Carey scent, which the singer created with perfumer Carlos Benaim of International Flavors & Fragrances, is a floriental. It has top notes of marshmallow and sea breeze accord, a heart of Living Tahitian Tiare and gardenia and a drydown of sheer amber, patchouli and Moroccan incense. An eau de parfum spray, M by Mariah Carey will be available in three sizes: 1 oz. for $38, 1.7 oz. for $48 and 3.3 oz. for $58. A 0.5-oz. parfum, $175, and a 6.7-oz. body lotion, $28, also will be sold.

The bottle, created by Arden's Jean Antretter, is a lavender glass orb with a subtle wave design and a silver rope-patterned neck. The cap is topped by Carey's signature butterfly. The outer carton features fluttering butterflies, with a front panel that opens to reveal the fragrance.

About Carlos BenaimCarlos Benaim, vice president and senior perfumer at International Flavors & Fragrances (IFF), was given a Lifetime Achievement Award by the American Society of Perfumers in 2004. Carlos Benaim fragrances that have won Fifi awards (the "Oscars" of the fragrance world): Calvin Klein Euphoria (2006), Prada by Prada (2005), Ralph Lauren Polo Blue (2003). Fragrances created by Carlos Benaim include: Cacharel Promesse (2005, with Sophie Labbe)Calvin Klein CK IN2U Her (2007, with Loc Dong)Calvin Klein Contradiction for men (with Pierre Wargnye)Calvin Klein Eternity for men (1989)Calvin Klein Euphoria (2005, with Dominique Ropion & Loc Dong)Calvin Klein Euphoria Blossom (2006, with Loc Dong)Calvin Klein Euphoria for men (2006, with Loc Dong & Jean Marc Chaillan)Carolina Herrera Aqua (2005)Carolina Herrera Carolina (with Clement Gavarry)Carolina Herrera Chic Men (with Ann Gottlieb & Jean Marc Chaillan)Chloe Collection 2005 (with Clement Gavarry)Christian Dior Pure Poison (2004, with D. Ropion & O. Polge)Elizabeth Arden Provocative Interlude (2006, with Loc Dong)Elizabeth Taylor White Diamonds (1991)Giorgio Armani Armani Code for women (2006, with D. Ropion & O. Polge)Giorgio Armani Emporio Armani White for menGivenchy Very Irresistible for women (with Sophie Labbe & Dominique Ropion)Liz Claiborne Mambo men (2001)Loewe Quizas, Quizas, Quizas (2007, with Emilio Valeras)Mariah Carey M by Mariah Carey (2007)Nina Ricci Premier Jour (2001, with Sophie Labbé)Prada Prada Eau de Parfum (2004, with Clement & Max Gavarry)Prada Prada Tendre (2006, with Clement Gavarry)Ralph Lauren Polo (1978)Ralph Lauren Polo Blue (with Christophe Laudamiel)Viktor & Rolf Flowerbomb (2005, with Olivier Polge & Domitille Bertier) Zara Woman